Ruby Raut
CEO and Co-founder, WUKA wear
Growing up in Nepal, Ruby suffered the consequences of menstruation stigmas and unreliable, uncomfortable period products and, while studying environmental science in the UK, she encountered the plastic pollution caused by disposable tampons and pads. These circumstances motivated her to found WUKA (meaning Wake Up Kick Ass), a female-led startup that makes the UK’s first ever reusable and leak-proof period wear. To date, over half a million women and girls have switched to WUKA.