Executive Vice President for Global Marketing and Global Head of Diversity and Inclusion
In her current role as Executive Vice President for Global Marketing and Global Head of Diversity and Inclusion, championing gender equality in the workplace and in advertising is a top priority for Aline. She has been a key architect of Unilever’s #Unstereotype initiative; a movement to eliminate outdated stereotypes from advertising while promoting progressive portrayals of people. Unilever made the ‘Unstereotype’ commitment public in 2016, and since then has been advocating for industry-wide change through a variety of public platforms around the world. A big step forward was achieved, in 2017, with the launch of the Unstereotype Alliance with UN Women – an industry wide collaboration to make Unstereotype a reality cross-sector and to create impact at scale. In addition, the project has been covered by international media, with over two billion impressions. Along with leading Unilever’s steady march towards Gender Balance, with current female representation in management at just under 46%, Aline places an equal emphasis on building inclusion. On International Women’s Day, Unilever launched the ‘Unstereotype-Changing Mindsets’ program that aims to remove the limiting power of stereotypes and unconscious bias in the workplace. Unilever has also been working to create global standards for wellbeing, including maternity and paternity leave policies, and Aline has been focusing on business areas, that have traditionally had low female representation. She also plays an active leadership role in the Women’s Network Forum, chaired by Her Royal Highness, The Countess of Wessex, which focusses on driving gender balance in UK corporates.